Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts

July 7, 2010

When astrology defines your destiny...

Everybody is curious to know about the future! Social networking sites are fed up with applications for astrology and there are sites which can predict your time and day of your death! I do not know what they really mean by these sites. There are better businesses to be taken care about! I personally, hate astrology and that doesn’t mean that astrology is wrong. A year ago, I was really surprised by the three facts (damn true facts) of my life which is revealed by astrology (that too in a printed material). That single incident changed the way I look into astrologers! Really, they are dangerous! It made me feel that I’m not in control of myself and what is my role if the purpose of my life is pre-determined? What if they can dig out the hidden secrets in me? That is really dangerous because everybody is different from what they show in their life (A mask of what I am)!

I remember a real-life joke about the same subject. I and two of my close friends were roaming around in the town. We saw an astrologer with a parrot sitting in the footpath. One of my friends is an activist of the communist party and with a curious naughty intention; he went to the astrologer to know his future. Even he recorded what the astrologer was saying about him! I think, he never believed in any of the facts he heard but, he got so excited when he heard that he will get married at the age of 21 or 23! I think, that astrologer is just like an advertisement! That astrologer and advertisements are gripping on the most sentimental things in our lives! At last, the astrologer turned to me and asked “May I tell your future?” and I replied “No. I may get scared of my future.” I still do not know what made me say that but, it makes a lot of sense here! I know exactly what that astrologer was doing out there! He talks all the possible things which may happen in our lives and some of them may come true.

It feels like every human in this world is curious about their future. I do not know how many fictional stories are there in this world about the future of the world. The weirdest thing is that most of them are representations of world destruction! I think, world destruction is some sort of nightmare for the entire human beings and most of them are the result of our own inventions or the result of our activities! So ultimately, we believe that we are supposed to receive what we deserve by our activities! What is the point in believing astrologers if I stop doing what I’m supposed to do? I can think about suicide even if our astrologer predicts that I will survive 84 years on earth!

I’ve seen people who have left their life to fate. Whatever happens in their life is justified by the name of fate! I do not like that idea even if it is a truth. If I can’t change anything in my life, why should I have a brain? Robots can do better! I can dream of being the president of India and the others have the same right to dream the same! Unfortunately, the seat available is just one! No one should stop dreaming but remember that our president may also have the same zodiac sign as mine and the astrology report can also be the same!! In my view, life is just a hope that we will receive what we deserve and definition of the word ‘deserve’ depends on the people around you!

At the same time, there is a positive fact about astrology! When I’m disappointed or at chaos, an astrologer can easily motivate me by saying “Never mind, one day you are going to be the president of India”. Sometimes, it can be a bridge from death to life! Why should I care about whether it is right or wrong if it can do something good? How can I categorize such things? I don’t know but, I still believe in one thing “Astrologers cannot change my fate as I got a brain to define my destiny!”



Sincerely,

Raghu
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December 15, 2009

An impression from our medias!!

I always used to feel that media is the strongest thing which determines the thoughts of a country. It is the best tool to spread the thoughts. I used to think about the real effects of our media. Media is the way through which we know the outside world. I feel like this post will be similar to a speech of our former president A.P.J Abdul Kalam. And I remember a lesson about his views in which he narrates the present problems of media. I accept that our media have done some remarkable work in charity, politics etc. But still, I feel that they are concentrating more on negative part of our country. I can feel a "business mind" behind every report.

Media is really exploiting our people's interests now. Just consider advertisements, I used to note the theme of every advertisement. If you watch closely, it is really funny to narrate. If the product is expected to be marketed for male youngsters, the theme of the advertisement will be concentrated on 'impressing girls'. For some examples: face cream, deodorant(axe),tooth paste, Buiscuits(hide and seek), sun glasses,soft drinks,clothing, engine oil (castrol) etc. Please do not get astonished to see the last example, now-a-days the only thing in the advertisement maker's mind is to 'market the product effectively' so that even engine oils can impress girls. If we consider female youngsters, the only aim of advertisers is to make girls believe that anyone can be a celebrity by using that product. If we consider some household products, the only aim of the advertisers is to make the viewers believe that their product can make anyone smart(Now-a-days even the whiteness of the shirt can make a child smarter or even sharper!!). Some of the health drink companies claims that their product increased the growth rate of children. I advice them to stop using it as it may lead to gigantism!!I guess it can happen, isn't it?

I do not know how far these advertisements are honest. I do not feel so honest about it as I fall under the category of male youngster and I am still single(okay, my next try is with some engine oils)!! And about my previous experience, I used to drink health drinks in my child hood and my mother used to wash my white uniform with some specified washing soaps which offers smart kids. But, I am at normal height with below average 'smartness'.

Let's move to cinemas!!! Recently, me and my friend saw the movie "Race" . I made a comment about that movie "The most rubbish movie I've ever seen". But, my friend didn't like it. He said that it is really a good movie as its story have a twisting nature and it is a good entertainer too. I accept that story of that movie is really exciting but, I cannot accept the message from that movie. A brother kills another brother, a girl friend cheats boy friend etc. are some of the incidents in the movie. I think the hero in the movie can be a 'virtual role model' to the enthusiastic viewers and at some condition, we do not have the power to discriminate real and fantasy. We used to adopt latest trends from movies and the present mentality of the people is not so far from the story of that movie. Media have the responsibility to avoid such possibilities.

About newspapers!! I used read two newspapers at my home. When budget was called in kerala, I was confused by the headlines of both newspapers. One newspaper says that "Farmers in trouble" and the other newspaper says that "Farmers at heights". What should I believe? Even though these two newspapers are controlled by different political parties, I must reach to a conclusion, right? And the condition in Kerala was really honest as in the second newspaper. The farmers used to reach the very high branches of trees to hang themselves to death! What should be the assumption of farmers from that news?

I would like to change the present condition of our country. I would like to create an advertisement of a tooth paste which says "We bring you a toothpaste which will be useful to brush your teeth". I would like to write a story for a cinema where there is no negative characters. I would like to start a newspaper which is not supported by any political parties. Just stupid dreams, isn't it?? Who cares all these things?? ("Whatever the condition is, we should stand with the majority")

"faithfully"

Raghu